Leverage Marketing Group
Leverage Marketing Group Puts a Fresh Face on
Ives Concert Park
LMG Creates & Unveils New Logo and Branding Strategy for Danbury-Based Outdoor Amphitheater
Newtown, CT-- June 21, 2010-Leverage Marketing Group, a leading Connecticut-based integrated communications agency, recently created a new logo and brand identity for the Ives Concert Park in Danbury, Connecticut.
Leverage Marketing Group led the venue’s rebranding effort by creating a new logo, managing a range of graphics and design work, including revamping the Ives Concert Park website, banners, billboard signage and printed programs for events. The Ives stage has been graced by the likes of Bob Dylan and Paul Simon in the past, and this summer the venue will host numerous popular acts, including Willie Nelson, Moody Blues and Garrison Keill or as well as a Fine Arts and Family Series and many Cultural Arts Festivals.
“We were honored to help create a new brand identity for Ives Concert Park,” said Tom Marks, CEO and General Manager, Leverage Marketing Group. “It’s a unique venue, and there’s a lot of energy and excitement surrounding the organization that we were able to tap into,” added Marks.
Ives Concert Park is a world class performing arts center that features an outdoor amphitheater and is situated on forty wooded acres with a pond, gardens and public hiking trails in Danbury, Connecticut. Ives hosts a variety of world-renowned international, national, regional and local artists and is a truly unique arts experience in harmony with a natural environment.
“As a venue that is located on the campus of Western Connecticut State University in a thriving city, it’s important that we further engage the local population with a new branding approach,” said Phyllis Cortese, Executive Director, Charles Ives Authority for the Performing Arts. “Our new logo is an exciting tool that encourages people to see what new performers will be headlining at Ives. The logo is visible on our website, on billboards, and the Ives Concert Park web presence including on our Twitter and Facebook pages,” added Cortese.
The Leverage Marketing Group is an integrated communications agency located in Newtown, CT. Committed to a full-view strategic approach, proven processes and multidisciplinary tactics, Leverage serves national and local B2B and B2C clients, such as Sealed Air Corp. and Hostess. In 2009, Leverage celebrated its 25th anniversary. More information on Leverage Marketing Group is available at www.leverage-marketing.com.